What if food could build biodiversity and tackle climate change?

Fast moving consumer goods companies (FMCGs) and retailers have the power to make nature-positive food that’s good for farmers and business mainstream.

Leading FMCGs and retailers have substantial influence on the food system. In the EU and UK, for example, 40% of agricultural land is influenced by the top 10 FMCGs and retailers. Many of these players are currently part of the problem, but given their size and influence they can be, and need to be, part of the solution.

FMCGs and retailers design what we eat – how it looks, how it tastes, and how good it is for us and for nature. Combining the principles of circular economy with food design, they can design food for nature to thrive.

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